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Google Analytics 4: Tracking Membership Plan Sign-Ups Using Key Events (Conversions)part 2

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Written by Chan Nier
Updated on March 26, 2025

Part 2: Set Up Key Event to Track in Google Analytics 4 (GA4)

1. Copy the Event Name

Use the exact event name from the inserted code, for example, bronze_plan_sign_up. 

2. Access GA4 Admin Settings

Navigate to Google Analytics for the website and click on the ADMIN blue icon located at the bottom-left of the page.

3. Navigate to Key Events

Find the DATA DISPLAY section in the sidebar, and click on KEY EVENTS.

4. Create a New Key Event

Click on NEW KEY EVENT and enter the copied event name, such as bronze_plan_sign_up

IMPORTANT: The KEY EVENT name MUST MATCH EXACTLY the event name defined in the tracking code in the widget. 

5. Save the Key Event

Click SAVE to finalize the event setup.

Events can be viewed under Reports > User Engagement & Retention > Events.

After adding a new event in GA4, it typically takes about 24 to 48 hours for the event to appear in the Events report. This delay is due to the time required for data processing and reporting updates within Google Analytics 4.

To see the new event sooner, checking the Realtime report might provide immediate insights, though the full data and detailed reports will still be updated within the 24 to 48-hour time-frame.


With the tracking for membership plan sign-ups configured, monitoring these events directly in Google Analytics 4 becomes possible.

For different membership plans, the process can be repeated with unique event names for each plan.

By following these instructions, valuable insights into user engagement with various membership plans can be obtained, enabling data-driven decisions to enhance website performance.


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