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Email Template Variables

Email Template Variables Member Variables Post Variables Website Variables Invoice Variables
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Written by Chan Nier
Updated on February 18, 2025

Link: https://support.brilliantdirectories.com/support/solutions/articles/12000076757

This is the list of the available variables used within the system, they are divided into 3 categories:

  1. Member Variables
  2. Post Variables
  3. Website Variables 
  4. Invoice Variable

Member Variables

User ID   %user_id%
First Name   %first_name%
Last Name     %last_name%
Email %email%
Company %company%
Phone Number %phone_number%
Address 1   %address1%
Address 2 %address2%
City     %city%
Zip Code %zip_code% 
State Code   %state_code%
State Ln %state_ln%
Country Code %country_code%
Country Ln   %country_ln%
Website   %website%
Blog Link   %blog%
Subscription ID   %subscription_id%
Member Profile URL %filename%
Active %active%
Signup Date   %signup_date%
Signup Date Formatted   %signup_date_format%
Last Login     %last_login%
Position %position%
Profession ID   %profession_id%
Verified   %verified% 
Nationwide %nationwide%
Listing Type %listing_type%
Membership Plan Name %subscription_name%
Previous Membership Plan Name %previous_subscription_name%

User ID: ascending numeric value link to a member of the directory.

First Name: first name of the directory member

Last Name: last name of the directory member

Email: email associated with the directory member's listing

Company: company name of the directory member, will be used by the system if the listing is set to Company

Phone Number: primary phone number associated with the directory listing.

Address 1: main location associated with the directory listing.

Address 2: extra space for the main location address.

City: city associated with the directory listing

Zip Code: zip code associated with the directory listing's address.

State Code: 2 letter state code associated with the directory listing's address.

State Ln: longitude associated with the directory listing's address.

Country Code: 2 letter country code associated with the directory listing's address.

Country Ln: longitude associated with the listing's country.

Website: link to the directory listing's website.

Blog Link: link to the directory listing's blog

Subscription ID: membership plan associated with the directory listing.

Member Profile URL: link to the directory listing.

Active: directory listing's status.

Signup Date: the date the directory listing was created from the front end.

Signup Date Formatted: format used for the signup date variable.

Last Login: last login date to the directory listing

Position: position represented by the owner of the directory listing.

Profession ID: top-level category selected by the owner of the directory listing.

Verified: whether or not the listing has been manually verified.

Nation Wide: whether or not the directory listing provides services nationwide.

Listing Type: directory listings can be set to represent individuals or companies.

Membership Plan Name: the member's current membership level.

Previous Membership Plan Name: the member's previous membership plan name. Can only be used in upgrade email templates for reference. Example usage:

Post Variables

Multi-Image Post Title %group_name%

Multi-Image Post Title: the title of a Digital Product.

Website Variables

Website Name    %website_name%
Website Domain   %website_url%
http(s) + Domain   %protocol_website_url%
Website Logo %website_logo%
Website Email   %website_email%
Website Phone   %website_phone%
Country    %country%
Profession   %profession%
Industry   %industry%
LinkedIn Link %linkedin%
Twitter Link %twitter%
Instagram Link %instagram%
Facebook Link %facebook_page%
Pinterest Link %pinterest%
Google Plus Link   %google_profile%
Youtube Link %youtube%
Pinterest Link   %pinterest%
Currency %currency_code%
Distance %distance%
Instagram   %instagram%
Origin URL %url_origin%

Website Name: name added to the website name field in General Settings

Website Domain: domain name added through the domain manager.

http(s) + Domain: SSL status of the domain, if the site's SSL is active, the variable will use the correct protocol.

Website Logo: the path to the logo image of the site.

Website Email: email address to the email address field in General Settings.

Website Phone: phone number added to the phone number field in General Settings

Country: primary location added to the General Settings.

Profession: profession added to the profession field in General Settings.

Industry: industry added to the industry field in General Settings

LinkedIn Link: LinkedIn account associated with the website.

Twitter Link: Twitter account associated with the website

Instagram Link: Instagram account associated with the website

Facebook Link: Facebook account associated with the website

Pinterest Link: Pinterest account associated with the website

Google Plus Link: Google account associated with the website

Youtube Link: Youtube account associated with the website
Currency: currency added to General Settings
Distance: format used for distances.
Instagram: Instagram account associated with the website

Origin URL: where was the message generated.

Invoice Variables

Invoice Number     %invoice_id%
Membership Plan   %invoice_product_name%
Invoice Due Date %invoice_due_date%
Invoice Date Paid %invoice_date_paid%
Invoice Status   %invoice_status%
Billing Cycle    %invoice_billing_cycle%
Promo Code %invoice_promo_desc%
Invoice Total    %invoice_total%
Invoice PDF Link %invoice_pdf_link%

Invoice Number: numeric value of the invoice.

Membership Plan: membership plan associated with the directory listing.

Invoice Due Date: date set for invoice to be billed.

Invoice Date Paid: date the invoice was paid.

Invoice Status: status of the invoice.

Billing Cycle: type of cycle that's being paid for.

Promo Code: if there is any promo code used in the invoice.

Invoice Total: total to be paid in the invoice.

Invoice PDF Link: link to download the PDF version of the invoice.


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